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The bling is better in person ✦ Visit us at Moorestown + Quaker Bridge

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Our story

Built on sparkle.

What started as one bold idea is now a New Jersey bling brand with two stores and a whole community of Bling Beauties.

Shimmer & Company founder portrait placeholderFounder photo placeholder

The brand

More than a tee shop.

Shimmer & Company makes rhinestone apparel and accessories for people who like being seen. Statement tees, blinged denim, hoodies, hats and matching sets — designed to turn an ordinary outfit into a whole moment.

Today we have two New Jersey stores where you can try things on, talk through a custom idea, and leave with something that sparkles.

Founder story and brand timeline copy to be provided.

Bling BeautiesKeep it shimmeryYou’re blingin’ it, babyTwo New Jersey storesBling BeautiesKeep it shimmeryYou’re blingin’ it, babyTwo New Jersey stores

What we stand for

Our Vibe

Loud on purpose

Every piece is made to be noticed. No quiet basics, no playing small.

Made for celebrating

Birthdays, reunions, game days, girls trips — we dress the moments people remember.

Personal by default

Custom is not an add-on here. It is how we started and how we still work.

Community first

Two stores, real conversations, and customers we know by name.

Find us

Two New Jersey Stores

Moorestown Mall

400 NJ-38, Moorestown, NJ

Our Moorestown home base. Racks of rhinestone denim, walls of tees, and someone ready to help you find the piece you'll actually wear.

Quaker Bridge Mall

3320 US-1, Lawrenceville, NJ

Bright, busy and full of sparkle. Come try the fit on, hold the crystals up to the light, and leave with something loud.

Press features, team bios and brand milestones can be added here once supplied.